Category Archives: Case Study

The Love Industry

Since today is Valentine’s day, it would be appropriate of me to play along with the mainstream world and celebrate love in some way. Since I’m not good at making poetry or some sort, I’ll just do a case study … Continue reading →

Posted in Case Study | Tagged Badoo, case study, dating, eHarmony, Facebook, France, indonesia, Italy, Jakarta, Match.com, Mexico, Online dating service, Philippines, social network, Techcrunch, Turkey, valentine, Valentine's day, Virtual communities | Leave a comment

The Power of the Crowd: Kickstarter Story

10 years ago, the thought of getting hundreds of people to fund you for your personal project may be considered impossible. But nowadays it’s happening more and more on Kickstarter. The site helps creative projects from making documentary movies, band … Continue reading →

Posted in Case Study | Tagged Crowd funding, crowdfunding, game, Industrial design, iPhone, kickstarter, Monkey Island, publisher, Tim Schafer, venture capital, video game, win-win solution | 4 Comments

The Business of Humor

I love distractions, I watched a lot of CollegeHumor videos and have spent countless hours wasted on 9gag. These time wasters are a blast to enjoy and are in fact serious money maker. Humor is an industry, an industry that … Continue reading →

Posted in Business Model, Case Study | Tagged AdWords, benakribo, benazio, business model, Christian Sugiono, CollegeHumor, humor, indonesia, internet humor industry, malesbanget, nyunyu, poconggg, Social media, Subtube studio, Twitter, web video episodes | Leave a comment

Bisnis tanpa melibatkan komunitas akan mati

Itulah judul artikel yang dituliskan oleh Pak Karmin a.k.a @fanabis dari detik. Berikut adalah cuplikan artikelnya: di era social media ini kata komunitas bak mantera. karena kekuatan teknologi yang begitu pesat perkembangannya ini memungkinkan informasi menyebar sangat cepat. sebuah brand … Continue reading →

Posted in Case Study, Ideas, Media & Exposures | Tagged article, detik, publication, writing | 3 Comments