Most people don’t know what they want

I’m currently reading Predictably Irrational by Dan Ariely and this guy is brilliant. Here’s my favorite quote so far

Most people don’t know what they want unless they see it in context. We don’t know what kind of racing bike we want—until we see a champ in the Tour de France ratcheting the gears on a particular model. We don’t know what kind of speaker system we like—until we hear a set of speakers that sounds better than the previous one. We don’t even know what we want to do with our lives—until we find a relative or a friend who is doing just what we think we should be doing. Everything is relative, and that’s the point.

Brilliant! Might post more on this later on.

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Aria Rajasa

Aria Rajasa Masna is a passionate businessman with an knack for design, casual fashion and also digital industry. Currently positioned as the head honcho of tees.co.id and swagshop.co. Doing his best challenging the impossible on the daily basis.

 
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