10 years ago, the thought of getting hundreds of people to fund you for your personal project may be considered impossible. But nowadays it’s happening more and more on Kickstarter. The site helps creative projects from making documentary movies, band project, video games, computer or smartphone accessories, you name it. The concept is dead simple: You post your project at Kickstarter, set the sum of money as a goal and ask everybody to pledge. Of course you need to provide incentives for people so that they’re willing to part with their hard earn cash. If the goal is not reach, all the money will be returned to the original pledgers.
It hit its first groundbreaking record by gathering USD 942, 578 for LunaTik, an accessory that can turn your iPod Nano into a watch. That’s almost 1 million USD! Their second try at Kickstarter is also an Apple accessories, although the numbers is not as groundbreaking as Lunatik but it’s still exceed their goal by 300%.
The above record had been surpassed by another Apple accessory, a dock for the iPhone exceed 1 million USD with almost 10.000 pledgers, making it the most funded project in Kickstarter at the time.
Yes, the numbers are amazing. But think about it for a second. Kickstarter helps eliminate intermediaries and get you directly to your customers. No more pitching to the publisher, looking for distribution channel, etc. You are connected DIRECTLY to your consumers! Which means 3 things:
- More control in your part, the product will not be influenced by third party.
- More money for you since you control everything
- More transparent communication for customers.
It’s a win-win solution! Now does that big of a number it only works on Apple accessories? Well not really. a couple of days ago I saw Tim Schafer, the maker of Day of the Tentacle, Monkey Island and Brutal Legend posted a tweet that his studio (Double Fine) will make another Adventure game. He post the project in Kickstarter and put a video of him and his staff. The thing is, he doesn’t even tell us what game is about aside from it being a point-and-click adventure games like the old days.
In less than 24 hours, it hit
almost 1 million USD more than 1 million USD. IN.. LESS.. THAN.. 24 HOURS.. wow. Hitting the all time record of the most fund raised in 24 hours in Kickstarter.
Yes, crowdfunding works, yes the numbers are amazing. With this kind of ecosystem, who needs Venture Capital and publishers?