Aria Rajasa

As I’ve written before about Serkan Toto’s tweets, I invited you guys to discuss about the problem described in the title. But I guess commenting on blogs is considered “uncool” for today standard. Good thing I also made the discussion on startuplokal mailing list which got a couple of interesting replies.

Budi Rahardjo was the first to reply, mentioning that it’s ok to not go global since Indonesia, China and India is already super massive. Rulz also mentioned that it would be unfocused if we were to target globally from the start, starting locally using a sniper scope means you know exactly who your market is.

Chandra Widy opinionated that it’s easier to enter the less matured country and targeting our own country means we understood clearly what the problem is. Rhein said this idea could work if a US/Europe stakeholder was in place. The last comment of the night comes from Saiful Amri that boldly say that it can be done as long as you can make a the app as addictive as cocaine. Well, easier said than done.

Btw thank you for all of you guys joining the conversation!

So to sum it all up, it all comes down to these:

• Asia is big in volume and potential users, 250 million in Indonesia alone is a massive market.
• Start with focus on specific local market, even facebook starts with Harvard students first
• Going local means we experience the problem firsthand
• Don’t create a nice to have app, create a must have app as addictive as cocaine

Got any other points you guys want to add? Feel free to discuss it on the comment section, or twitter.. whichever hip these days.

Disclaimer: the writer does not encourage nor promote the use of cocaine

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